THE DISTRIBUTION BULLETIN ISSUE #42

HOW A GLOBAL VIRTUAL PREMIERE
ATTRACTED 1.5 MILLION VIEWERS

by Peter Broderick

Tom Piper Screen Shot

Virtual screenings are a revolutionary new tool available to all independent filmmakers.

They can enable films to:
  • reach core audiences nationally and internationally
  • achieve critically important awareness
  • increase short and long term revenues

  • To learn the latest on virtual screenings, watch this exclusive interview with Tom Piper, the director of Five Seasons. His film broke all virtual screening records. It attracted 1 million views (equivalent to 1.5 million viewers) in three days.
     
    Watching his interview, you will learn:
  • why it is essential to find the right partner
  • how to achieve the best of both worlds by using a 72-hour screening window
  • the importance of properly publicizing a virtual screening
  • how the film was able to reach its core audience and jump the fence to other audiences
  • the ways the premiere benefited the film and Tom
  • the value of reaching audiences directly
  •  
    You can also read my last Distribution Bulletin, which includes a case study of Five Seasons and an overview of the potential of virtual screenings.

    Tom Piper Interview on Vimeo