In this new era of distribution, every film needs a customized distribution strategy to maximize audience and revenue. Filmmakers cannot realize the full possibilities of their films if they adopt a traditional “one size fits all” strategy or none at all.
In the past, most filmmakers faced a Hobson’s Choice between giving all US rights to one distributor (along with most—if not all—of the revenues) or embarking on self-distribution (without the resources or expertise to succeed). Now there is a better alternative.
Paradigm Consulting has pioneered HYBRID DISTRIBUTION strategies that enable our clients to:
• retain overall control of their distribution
• sell DVDs directly from their websites to viewers in the US and around the world
• split their TV, theatrical, and retail video distribution rights
• make separate deals with recommended distribution partners in each ancillary area
• maximize revenues and build core personal audiences
Paradigm Consulting helps each client develop a customized distribution strategy based on the client’s specific goals, the nature and content of the film, an analysis of core and crossover audiences, and a review of distribution options and technologies.