LEARNING FROM RADIOHEAD
\After liberating themselves from a traditional record deal, Radiohead took control of their distribution. They are now gleefully reinventing it. They launched their new album, IN RAINBOWS, online, selling it exclusively from their website for the first two months. Anyone anywhere in the world could download the album and pay whatever he or she wanted. It is estimated that Radiohead netted almost $3 million from digital downloads off their site. Radiohead received 100% of these revenues (rather than a 10-15% royalty) and had the opportunity to collect buyers' email addresses for future marketing and sales. Read More...